SMART, SE Michigan

South East Michigan’s SMART—Suburban Mobility Authority for Regional Transportation—is deploying up to 60 Brasco Shelters/Connectpoint® Digital Bus Stop® displays to further enhance the rider’s experience on its newest bus service called FAST, for “Frequent. Affordable. Safe. Transit.”

Connectpoint® Digital Bus Stop® offers ground-breaking-technology via solar-powered, real-time departure and schedule information as well as service alerts. These “smart city” digital signs are equipped with ePaper displays that provide clear readability at any hour, are easy to install, can be retrofitted and are managed remotely via their content management system. Additionally, the shelters are solar-powered and equipped with USB ports, LED lights, emergency call boxes and bus stop beacons to enhance the security of the shelters and create a more comfortable waiting area for riders.

“This system allows us to manage the digital signs remotely providing us with a valuable tool to communicate with our customers and the ability to maintain the shelters for peak performance.”

“Sustainable, easy-to-read, real-time digital signage is in line with transportation agencies’ Smart Transit initiatives across the U.S. and our product range has been embraced enthusiastically by multiple agencies across the U.S.,” stated Rick Wood, CEO and president of CHK America and Connectpoint®. “Real-time information helps today’s transit riders navigate their journeys on a minute-by-minute basis, resulting in a better overall customer experience that increases ridership.”